Intelligence

The 2026–2028 Balloon Industry Report

Market change, channel outlook, SWOT, and a forecasted view through 2030, as the category reorganizes around distributed service rather than a single dominant retailer.

Prepared by Mary Adams, Imagination Network · As of September 1, 2026

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  • The Party City market reset timeline
  • Channel profiles: Michaels, Party City at Staples, grocery + distribution
  • Helium supply risk and the air-filled category response
  • A directional capability index across six channel models
  • Full industry SWOT
  • 2027–2030 outlook and alternative scenarios

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